The things nobody tells you BEFORE you start.
The survival guide every first-time entrepreneur needs.
Because learning from your own mistakes is valuable,
but learning from someone else's is much cheaper.
Take the 3-minute Entrepreneur Readiness Quiz to find out how prepared you are, and receive a personalised recommendation today!
Maybe you have a hobby you would love to turn into a business.
Maybe you dream of being your own boss.
Or maybe you are simply looking for a fresh start and wondering 'Could I really do this?'
HOW (NOT) TO START YOUR OWN SMALL BUSINESS
This little book is an honest, practical guide if you are ready to take that first step, but aren't quite sure where to begin.
While the internet is full of advice telling you to quit your day job, it's surprisingly quiet about asking the right questions before you do.
This guide comes complete with checklists and a workbook to help you evaluate your way forward.
Because better questions lead to better decisions, and better decisions lead to better businesses.
WRITTEN BY CARINE KHOURY NIEMANN
Real Experience, practical advice.
Because experience is a great teacher.
WHAT'S INSIDE
14 Chapters of real talk - Not templates
This isn't a business manual. It's the honest conversation you wish you'd had before you began.
Each chapter tackles a mistake most new entrepreneurs make, and shows you how to sidestep it.
CHAPTER I
Business or Hobby?
Passion is great, but it won't pay the bills.
CHAPTER II
What Pain Point Are You Solving?
If nobody needs it, nobody will buy it.
+ 12 MORE CHAPTERS
Legal • Planning • Budget• Branding • Location • Discipline • Networking • Resilience • Joy
All the conversations you need to have with yourself.
WRITTEN FOR THOSE WHO ARE
Starting from scratch • Leaving the corporate world • Turning a passion into a business • Juggling family & ambition
"Whatever you do, be different.
If you're different, you will stand out."
Anita Roddick
Better Questions. Better Business.